Albert Bandura
Modified: 2020-03-27
Bandura extended behavioral theory by emphasizing the role of
imitation and modelling in learning. Modeling is a complex consisting
of: attention, retention, motor skills, and motivation. Models can be
live, symbolic, and verbal. Reinforcement, both direct and vicarious
played a major role in whether modelled behaviors were performed
those viewing them. Bandura concentrated on the modelling of
aggressive behaviors because of the obvious external validity of
interventions in that area. Also, aggressive behaviors are seen in
all cultures. Bandura's early research with the 'Bobo' doll and
modelling opened up a new area of research into the effects of
aggressive models. Of late, Bandura has been working on
self-efficacy. In terms of developmental theorizing, Bandura was
opposed to Piagetian models of development, believing that modelling
and the environment play a far greater role in learning than internal
variables.
Comments
In many ways, Bandura represents the apex of behavioral
theorizing. He extended the simpler models of Skinner and others to
imitation learning. Compared to other developmental theorists
(Piaget, Kohlberg, Rousseau), Bandura emphasized the role of the
environment and attempted to provide a model for analyzing the
environment's effects.
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